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🔥 Gold prices are near record highs — now is the best time to sell. Get your free appraisal today.

Gold Prices Today

Live spot prices for precious metals, updated during market hours.

Gold
$4,678.00
per troy ounce
▼ -$12.50 (-0.27%)
Per Gram $150.40
Per DWT $233.90
Silver
$73.15
per troy ounce
▲ +$0.85 (+1.17%)
Per Gram $2.35
Per DWT $3.66
Platinum
$1,990.00
per troy ounce
▲ +$15.00 (+0.76%)
Per Gram $63.98
Per DWT $99.50
Palladium
$1,530.00
per troy ounce
▼ -$8.50 (-0.55%)
Per Gram $49.18
Per DWT $76.50

Spot prices per troy ounce · Estimated · Prices update during market hours. Actual offer may vary.

Understanding Gold Purity & Value

What Determines the Value of Your Gold?

The value of gold items depends on three factors: purity (karat), weight, and the current spot price. Higher karat gold contains more pure gold and is worth more per gram. A 24K item is nearly 100% pure gold, while a 10K item is about 41.7% gold — the rest is alloy metals that add durability.

Common Gold Karats Explained

24K (99.9% pure) — The highest purity available. Common in bullion bars, coins, and some Asian jewelry. Too soft for everyday wear.

22K (91.7% pure) — Common in gold coins like American Eagles and Krugerrands. Also used in high-end jewelry in some cultures.

18K (75% pure) — The standard for fine jewelry worldwide. Marked “750” on European pieces. Balances purity with durability.

14K (58.3% pure) — The most common karat in American jewelry. Marked “585.” Offers excellent durability for everyday rings, chains, and bracelets.

10K (41.7% pure) — The minimum karat that can legally be sold as “gold” in the United States. Marked “417.” Very durable and affordable.

How to Identify Your Gold’s Karat

Most gold jewelry has a small stamp indicating its purity. Look for markings like 10K, 14K, 18K, 22K, 24K or the numeric equivalents 417, 585, 750, 917, 999. The stamp is typically found inside ring bands, on necklace clasps, or on earring posts. If you can’t find a stamp, that doesn’t mean the item isn’t gold — bring it to Georgia Gold Buyers and we’ll test it for free.

Who Pays the Most for Gold in Georgia?

Dedicated gold buyers like Georgia Gold Buyers typically pay significantly more than pawn shops, mail-in services, or general jewelers. Why? Gold buying is our primary business — not a sideline. Our overhead is lower, our testing equipment is specialized, and we can offer higher payouts because of our direct relationships with refineries. We encourage you to get multiple quotes and compare — we’re confident in our pricing.

Silver Purity Guide

Fine Silver (99.9%) — Pure silver bullion and some coins. Sterling Silver (92.5%) — The standard for silver jewelry and flatware, marked “925.” Coin Silver (90%) — Found in pre-1964 U.S. dimes, quarters, and half dollars. All of these have real value — bring your silver items to Georgia Gold Buyers for a free appraisal.

Platinum & Palladium

Platinum is rarer than gold and is commonly found in engagement rings, wedding bands, and some luxury watches. Most platinum jewelry is 95% pure (marked “950” or “Pt”). Palladium is increasingly used in jewelry as a lighter alternative to platinum. Both metals have significant value — Georgia Gold Buyers is one of the few dealers in Georgia equipped to test and buy platinum and palladium.

Wondering What Your Items Are Worth?

Every piece is different. Gold jewelry, coins, watches, and designer items all have unique factors that affect their value — karat, weight, condition, brand, and market demand.

The only way to know the true value of your items is a professional, in-person appraisal. At Georgia Gold Buyers, every appraisal is free, done right in front of you, and comes with zero obligation to sell.

Get Your Free Quote

Open 7 days a week by appointment · McDonough & Valdosta, GA

Why Sell Now?

Gold prices have been trending near all-time highs throughout 2025 and 2026, driven by global economic uncertainty, central bank purchasing, and inflation hedging. For individuals holding gold jewelry, coins, or bullion, the current market represents a favorable selling opportunity. Gold prices are cyclical — the current price level may not last indefinitely.

Whether you have a single gold ring or an entire inherited collection, now is an excellent time to find out what your items are worth. Georgia Gold Buyers offers free, no-obligation appraisals at both of our Georgia locations.

Get Your Free Appraisal →

Frequently Asked Questions

Common questions about gold prices and selling your precious metals.

The value of 14K gold (58.3% purity) changes throughout the day based on the global spot price. Rather than relying on an online estimate, bring your 14K gold items to Georgia Gold Buyers for a free, in-person appraisal. We test and weigh everything right in front of you and give you an exact cash offer on the spot.
Sterling silver (92.5% pure, marked "925") includes jewelry, flatware, tea sets, and decorative items. The value changes daily based on the silver spot price. Bring your sterling silver to Georgia Gold Buyers for a free, no-obligation appraisal — we'll test it on-site and give you an exact cash offer.
The spot price is the real-time market price for one troy ounce of pure metal, determined by global commodity exchanges. When you sell to a dealer, the payout is typically a percentage of the melt value (spot price adjusted for purity and weight). The difference accounts for refining costs, business overhead, and market risk. At Georgia Gold Buyers, we are committed to offering competitive, transparent payouts — and we test and weigh everything right in front of you.
Most gold jewelry has a small stamp indicating its karat. Look for markings such as: 24K or 999 (pure gold), 22K or 917, 18K or 750, 14K or 585, 10K or 417, and 9K or 375. The stamp is typically found on the clasp of a necklace, inside a ring band, or on the post of earrings. If you can't find a stamp or aren't sure, bring your items to Georgia Gold Buyers — we'll test them for free using professional equipment.
The spot price of gold is determined by global markets and is essentially the same worldwide at any given moment. However, what a dealer or buyer actually pays for your gold can vary significantly. Factors include the dealer's payout percentage, overhead costs, and local competition. That's why it pays to compare offers. Georgia Gold Buyers offers competitive payouts with a transparent, no-pressure process — visit us for a free, no-obligation appraisal.

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