This Online Privacy Notice (“Notice”) applies to the website georgiagoldbuying.com (“Website” or “Site”) owned and operated by Georgia Gold Buyers (“Georgia Gold Buyers,” “we,” “our,” “us”) and describes how we collect, use, and share personal information, as well as the rights you have with respect to your personal information and how to exercise those rights. This Notice also applies to information collected during in-store transactions at our physical locations.
Information We Collect and the Sources of That Information
Information You Provide Us
We collect and retain any information provided by you or gathered from your interaction with this Website or our physical locations. This includes:
- First and last name
- Physical address, including zip code
- Mobile number
- Email address
- Description of items you wish to sell or have appraised
- Preferred location (McDonough or Valdosta)
You may choose not to provide personal information to us by not sending us an email using our online email boxes, by not filling out a form with personal information, and/or by not visiting our physical locations. Refer to the last section for other ways to contact us.
In-Store Information Collection
When you visit our physical locations to sell precious metals, jewelry, coins, watches, or other valuables, we may collect the following information:
- Your full legal name
- Physical address and contact information (phone number, email address)
- Government-issued photo identification (e.g., driver’s license, state ID, passport) as required by Georgia law for precious metals transactions
- Photographs of items being sold or evaluated
- Detailed transaction records, including item descriptions, weights, purity assessments, and payment amounts
- Payment information (method of payment, check details if applicable)
- Signature on transaction documents
This information is collected as part of our standard business practices and to comply with Georgia state and local laws governing the purchase of precious metals and secondhand goods.
Device and Web Browsing Information
We may collect information from your devices and about your web browsing when you visit our Site. This may include:
- Your IP address
- The type of browser, devices, and operating systems you use
- Identifiers associated with the device(s) you use to access our Site
- The pages you visit and the features you use, including dates and times
- Information regarding your internet service provider
Photo ID and Signature Collection
As part of every precious metals or jewelry purchase transaction, we collect and store copies of your government-issued photo identification and your signature. This is required by Georgia law for precious metals and secondhand goods transactions.
This data is:
- Stored securely using appropriate physical and electronic safeguards
- Used solely for transaction verification, legal compliance, and fraud prevention
- Retained for the minimum period required by applicable state and local regulations
- Accessible only to authorized Georgia Gold Buyers staff and, upon lawful request, law enforcement authorities
Legal Compliance for Precious Metals Transactions
Georgia state law and local ordinances require businesses that purchase precious metals and secondhand goods to maintain detailed records of each transaction. As such:
- We are required to record customer identification information, including name, address, date of birth, and government-issued ID number for every purchase transaction
- We are required to maintain detailed descriptions of items purchased, including type, weight, purity, and distinguishing characteristics
- Transaction records may be reported to and/or inspected by local law enforcement as required by applicable hold-period and reporting regulations
- We may share transaction records with law enforcement authorities upon lawful request, including subpoenas, court orders, and routine regulatory inspections
- We retain all transaction records for a minimum of 3 years as required by state and local regulations, and may retain them longer for legitimate business and legal purposes
- Certain jurisdictions may require mandatory hold periods during which purchased items cannot be resold, melted, or otherwise altered
How Long We Keep Personal Information
The retention period for your personal information will vary depending on the purpose for which it was collected, our business need for it, and our legal obligations. We retain your personal information for the time needed to fulfill the purpose for which it was collected and to adhere to our policies on keeping records.
For precious metals transaction records, we retain information for a minimum of 3 years as required by Georgia state law, and may retain it longer where required by other applicable regulations or for legitimate business purposes such as warranty claims, dispute resolution, and fraud prevention.
When we destroy your personal information, we do so in a way that prevents it from being restored or reconstructed.
Data Technologies
We use various technologies, which may include cookies, tokens, tags, web logs, web beacons, widgets, plug-ins, scripts, chat and chatbots, and web server logs to automatically gather information about you and your use of the Services (collectively, “Data Technologies”). A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon” also known as an Internet tag, pixel tag, or clear GIF, links web pages or apps to web servers and may be used to transmit information back to a web server.
We may combine information received from the Data Technologies about visitors to our website or use this information to enable certain features of our services. This information may include demographic data, technical information about the technology (e.g., phone, computer) you use to connect to the online services, web browser information, your IP address, geolocation of your mobile device, and browsing behavior such as pages visited and how often they are visited.
We allow service providers and third-party companies to use Data Technologies to collect the information described above and to track browsing activity over time and across third-party websites, such as web browsers used, which websites are referring traffic or linking to our online services, to support data analytics or, in some instances, to deliver targeted advertisements to you. We do not control these third-party technologies, and their use of such technologies is governed by their own privacy policies.
Types of Cookies
The types of cookies on our website fall into any one of the following categories:
- “Strictly Necessary” cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
- “Functional” cookies enable the website to provide enhanced functionality and personalization based on your interaction with the website. These cookies also allow us to track analytics by counting visits and traffic sources so we can measure and improve the performance of our website. They may be set by us or by service providers (e.g., Google) to help us know which pages or content are the most and least popular and see how visitors move around the website.
- “Advertising” cookies may be set by us or through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. You may disable these types of cookies. Refer to the section of this Notice titled “Your Targeted Advertising Options.”
The length of time cookies will stay on your device will depend on whether it is a “persistent” or “session” cookie. A persistent cookie will be stored by a web browser and will remain valid until its set expiration date, unless deleted by you before the expiration date. A session cookie, on the other hand, will expire at the end of your web session, when the web browser is closed.
We may collect information regarding the effectiveness of our email and other communications with you. For example, we may know if you follow a link in an email we send to you.
How We Use Your Information
The information described above may be used to:
- Provide the services you have requested, including processing precious metals purchase transactions
- Respond to your inquiries and quote requests
- Schedule and confirm appointments at our locations
- Help us assist you with technical issues encountered when using our website
- Improve our website and make your visits more appealing
- Comply with Georgia state and local laws governing precious metals transactions
- Prevent fraud and protect against theft
- For advertising purposes, including targeted advertising as further described in “Your Targeted Advertising Options” below
- Meet our legal and regulatory obligations, and industry standards and best practices
If you choose to provide us with personal information, such as in an email, by filling out a form on our website, or by visiting one of our locations, we use that information to respond to your message and to help us provide you with the information and services you have requested.
SMS/Text Messaging
If you provide your phone number to Georgia Gold Buyers, either through our website, by phone, or in person at one of our locations, we may send you text messages (SMS) for the following purposes:
- Appointment confirmations and reminders
- Follow-up communications regarding your transaction or inquiry
- Requests to review or rate your experience with us
- Transactional notifications related to your sale or evaluation
Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan. We do not charge a separate fee for SMS communications.
Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message, and no further text messages will be sent unless you opt back in. Opting out of text messages will not affect any other communications from us (e.g., email).
For help with text messaging, reply HELP to any message or contact us at sell@georgiagoldbuying.com or (678) 919-9265.
Review and Feedback Collection
After a transaction or visit to one of our locations, we may send you requests to rate your experience with Georgia Gold Buyers. If you provide feedback through our review system, we collect the following:
- Your name and contact information
- Your feedback text and any star rating or score you provide
- The date and time of your feedback submission
How we use your feedback:
- Positive feedback: With your consent (implied by submission through our review system), positive reviews may be directed to public review platforms such as Google, Facebook, or Yelp. We may also display positive feedback on our website and marketing materials.
- Negative feedback: Negative reviews are kept private and are used internally to improve our services, train our staff, and address any concerns you have raised. We will not publish negative feedback without your explicit permission.
You may request removal of your publicly shared feedback at any time by contacting us at sell@georgiagoldbuying.com.
How We Share Your Information
We do not sell or rent information collected through the Site or at our physical locations. We will use and disclose the information you give us only as indicated in this Notice or as required and permitted by law. This may include, for example, disclosures to third parties that perform business services on our behalf or in response to a request from a law enforcement agency or subpoena.
We may share the information we gather, including as follows:
- Service Providers: We may share information with third-party service providers and others who help us operate our business or provide services on our behalf. These service providers may include payment processors, identity verification services, customer communication platforms, and data analytics companies.
- Law Enforcement and Regulatory Authorities: As required by Georgia law for precious metals transactions, we may share transaction records, customer identification, and item descriptions with law enforcement agencies during routine inspections, in response to lawful requests, or as part of mandatory reporting requirements.
- Corporate Affiliates and Other Ventures: We may share information with our corporate affiliates for their everyday business purposes, to provide services, or to perform marketing. We may also participate in joint ventures with others and we may share information as part of that joint venture.
- Regulators: We may share information with regulators, including as necessary to comply with regulatory oversight of our businesses.
- Promotional: We may share information with third parties who help us develop and promote products and services, including joint marketing, or to help us customize advertisements, offers, or other communications to you.
- Business Transfer: We may share information we have collected from you in connection with the sale or merger of our business or the transfer of assets. You will be notified via email and/or a prominent notice on our website of any change in ownership, uses of your personal information, and choices you may have regarding your personal information.
- Protection of Ourselves and Others: We may use and share the information we gather to protect our own and others’ rights and property, including the protection of our affiliates, customers, and members of the public. We may use and share the information we gather to comply with applicable law, legal process (such as in response to a subpoena or court order), legal advice, and for preventing fraud, theft, and injury to you, us, or others.
Your Targeted Advertising Options
We partner with third parties to provide advertising services that are targeted based on your online activities across websites, mobile apps, and devices over time (referred to as “Targeted Advertising”).
When you visit our Site, we or third parties may place cookies and other Data Technologies on your device to enable us to send you Targeted Advertising both on our website and on third-party websites.
Regarding cookies, including Advertising cookies, the preference you select is limited to the website for which you’ve made the preference selection and does not apply to other sites or any other pages. In addition, third-party advertisers may use and disclose information gathered through Data Technologies for their own purposes, subject to their own privacy policies. Several advertisers participate in the Digital Advertising Alliance, and you can opt-out of the delivery of Targeted Advertising to you by the participating advertisers by visiting youradchoices.com/pmc.
To prevent Targeted Advertising by or on behalf of Georgia Gold Buyers, you may:
- Opt-out of certain Data Technologies by managing your preferences in the website’s cookie manager preference center
- Use a Do Not Track signal. To the extent required by law, we will honor signals that you have enabled that communicate your choice to opt-out of Advertising cookies
- Contact us directly using the information provided below to request that your personal information not be used for targeted advertising
Sensitive Information
Other than government-issued identification collected as required by law for precious metals transactions, we do not collect, use, or disclose sensitive personal information as defined by applicable consumer privacy laws other than as permitted by law or with your consent.
No Profiling
We do not use personal information to evaluate, analyze, or predict personal aspects related to an individual’s economic situation, health, preferences, interests, reliability, behavior, location, or movements, or performance at work, which is known as profiling, in furtherance of decisions that produce legal or similarly significant effects solely through an automated process without human review.
Email Communication
Please do not use email to communicate information to us that you consider confidential. Email is not a secure method of communication and is not encrypted.
Your Privacy Rights
Under certain state laws, you may have the following rights:
- Right to Know: The right to request we disclose to you:
- Whether we are processing personal information about you
- The categories of personal information we collected about you
- The categories of sources from which we collected the personal information
- The business or commercial purpose for collecting, sharing, and using personal information about you
- The categories of third parties to whom we disclosed personal information about you
- The specific pieces of personal information we collected about you
- Right to Correct: The right to request that we correct inaccurate personal information that we maintain about you.
- Right to Delete: The right to request that we delete personal information we, or an entity acting on our behalf, collected about you. Please note that certain transaction records may not be eligible for deletion where retention is required by Georgia law.
- Right to Opt-out of the Sale or Sharing of Personal Information: We do not sell your personal information for valuable consideration. When we share your personal information for Targeted Advertising, you have the right to opt-out of such sharing.
We will not discriminate against any consumer who exercises any of their privacy rights found under this Notice by denying a good or service, charging a different price, or providing a different level of quality or service. However, we may charge a consumer a different price or rate or provide a different level or quality of goods or services to the consumer, if that difference is reasonably related to the value provided to the business by the consumer’s data. Also note that certain choices, such as disabling cookies, may prevent you from using certain features on our website.
How to Exercise Your Privacy Rights
You may exercise your privacy request rights by:
- Calling: (678) 919-9265
- Emailing: sell@georgiagoldbuying.com
- Visiting either of our locations in person
You must provide sufficient information that allows us to reasonably verify you are the person who is the subject of the rights request, or such person’s authorized representative. We may take steps to verify your identity prior to granting you access to information or acting on your request to exercise your rights. We may limit our response to your exercise of your rights as permitted under applicable law.
You may designate an authorized agent to request any of the above rights on your behalf. You may make such a designation by providing the agent with written permission, signed by you, to act on your behalf. If an agent makes a request on your behalf, as permitted by law, we may require verification of the agent’s authorization to act on your behalf, require you to confirm you have authorized the agent to act on your behalf, or require you to verify your own identity. This may include, but is not limited to, a notarized financial/general power of attorney, court order, or official proof of guardianship.
Upon receiving your request, we will confirm receipt within ten (10) business days and respond to a verifiable consumer request within the timeframe and in the format required by relevant law.
Changes to This Policy
We may update this Privacy Notice from time to time and suggest that you review it each time you access and use the Service. Please review changes carefully. If any changes are made to this Privacy Notice, we will revise the Effective Date that is indicated at the top of it.
Links to Other Websites
This website may contain links to other websites that may have online information practices different from ours. We are not responsible for the privacy and security practices of those websites, and we encourage our visitors to learn about the privacy and security practices of those websites.
Children
We do not knowingly collect personal information from, or market products or services to, any person under the age of 16. If we learn that we have inadvertently collected personal information from a person under the age of 16, we will take steps to delete such information promptly.
Protection of Personal Information
We use administrative, technical, and physical security measures to protect your personal information and take reasonable steps to securely destroy or permanently de-identify personal information when we no longer need it. In-store transaction records, identification copies, and signatures are stored in secure systems with access restricted to authorized personnel only.
Despite these measures, we cannot guarantee the security of networks, servers, and databases over the Internet. Therefore, although we work to safeguard your privacy, we cannot promise, and you should not expect, that personal information or communications you transmit via the Internet are guaranteed to remain secure.
Privacy Contact Information
We welcome your questions or comments regarding this Notice. Please contact us at:
Georgia Gold Buyers
McDonough Location: 120 S Point Blvd, McDonough, GA 30253
Valdosta Location: 3996 N Valdosta Rd, Valdosta, GA 31602
Email: sell@georgiagoldbuying.com
Phone: (678) 919-9265
Website: georgiagoldbuying.com
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us at sell@georgiagoldbuying.com.
Effective Date: April 2, 2026