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Selling a Rolex or Luxury Watch

What drives the offer, what to bring, and what not to do before you sell.

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By Georgia Gold Buyers · Updated September 30, 2026

Quick answer

A luxury watch is valued on brand, model and reference number, condition, and demand — not just its gold weight. Original box, papers, and service records can raise the offer but aren’t required. Bring all removed bracelet links, and don’t polish the watch first.

What decides the offer

  • Brand and model — for example Rolex Submariner, Datejust, Day-Date, GMT-Master, or Daytona; Omega Speedmaster or Seamaster.
  • Reference number — identifies the exact version, year range, dial, and bezel.
  • Condition — case and bracelet wear, crystal, dial, and whether it keeps time.
  • Completeness — original box, warranty card or papers, receipts, and extra links.
  • Service history — recent service records from an authorized service center help.
  • Metal — solid gold and platinum models have a higher floor value than steel.

How to prepare

  1. Find the papers. Box, warranty card, receipt, and service paperwork — if you have them.
  2. Gather every link. Removed bracelet links matter; a short bracelet lowers value.
  3. Don’t polish or refinish. Buyers and collectors often prefer original, unpolished cases.
  4. Don’t open the case or try to fix it yourself.
  5. Bring your photo ID. Required for every sale.

Brands we buy

Rolex, Omega, Cartier, Breitling, TAG Heuer, Patek Philippe, Audemars Piguet, IWC, and other luxury and designer watches — steel, two-tone, gold, and platinum, vintage or current. See all services.

Broken or not running?

We still buy it. A non-running luxury watch has value from its parts, and a solid-gold case or bracelet always has at least its metal value. Bring it in for a free evaluation.

Frequently Asked Questions

No. Box and papers can increase the offer, but they are not required. We evaluate the watch itself: model, reference, condition, and demand.
Yes. Non-running luxury watches still have value, and solid-gold or platinum watches are worth at least their metal value.
No. Polishing removes metal and can lower value, especially on collectible models. Bring it as it is.
Rolex, Omega, Cartier, Breitling, TAG Heuer, Patek Philippe, Audemars Piguet, IWC, and other luxury and designer brands.
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